“I thoroughly enjoyed working with Shelton Interactive to create my website. In addition to designing a site that I love, they worked closely with me through each step of the process–helping me understand not only the importance of the content strategy, but also how to use social media to grow my platform. I highly recommend their team for professionals who want to work with the best.”
~ Andy Boynton, Dean of the Boston College Carroll School of Management and author of The Idea Hunter
“I am thrilled with the website you created for my novel SAVING MAX. It is extremely professional, has great visual appeal, is very easy to navigate and, most importantly for me, conveys a real sense of who I am and my identity as an author. Your attention to detail is what, I believe, made the ultimate design what it is. I was also impressed by the personal attention and communication you brought to the task. You always responded quickly and ensured that everything in the website met with my approval, while also coordinating with my publisher’s marketing department. Great job!”
~ Antoinette van Heugten, author of SAVING MAX
“It has been my privilege to work with Rusty over the last 6 years. He’s an innovative thinker when it comes to developing publicity strategy. And, he’s always looking for what’s next and how he and his team can be ahead of the curve. He steps in as a partner on a project and becomes an integrated part of your team. What I love about Rusty most, though, is the fact that he’s so kind, caring about you and what he’s working on for you. He takes pride in anything that his name is associated with and works hard to make sure that nothing except excellence is delivered. I highly recommend Rusty for your consideration.”
~ Heather Adams, Director of Publicity (Nonfiction), Thomas Nelson
“PR – produce or go home! There’s no room in today’s competitive publishing PR world for the same old same old pre-packaged, one-size-fits-all approach. It’s a brave new world and Rusty Shelton is that innovative pioneer who gets results. I can count on him, and that says everything.”
~ Lee Hough, VP Alive Communications, Inc.
“Rusty is a top-notch professional with proven success. He has great insight on the ever-changing environment of media in its various forms and knows how to reach them. I highly recommend Shelton Interactive–as an author or publisher, having Rusty on your side is an assurance that your online presence will be current and relevant.”
~ Karen Campbell, former Director of Publicity, Zondervan, and current owner of Karen Campbell Media
“Rusty is an engaging and terrific speaker! I invite him back year after year, because course attendees rave about his talks. His ideas and tips have been instrumental in our course attendees getting major media, including Oprah, Good Morning America and The Early Show.”
~ Julie Silver, MD, Director of the Harvard CME course “Publishing Books, Memoirs and Other Creative Nonfiction”
“I have worked with Rusty Shelton in the past on author-related media campaigns and was quite impressed with his knowledge and experience. I would highly recommend him to fellow authors who are interested in expanding their web platform, but not quite sure how to get from point A to point Z. Rusty’s your guy!”
~ Vicki Courtney, best-selling author of numerous books, including the Teen Virtue series and Five Conversations You Must Have With Your Daughter
“I can always count on Rusty to provide spot-on, target market creative ideas. I appreciate working with someone who doesn’t rely on the ‘business as usual’ mantra.”
~ Stephanie Newton, Senior Publicist (Nonfiction), Thomas Nelson
“Rusty has consistently proven to be on the cutting edge of important advancements in literary promotion, to the great benefit of my authors and Fiction division. I’m constantly amazed at his leadership and the creative ideas he presents for my clients. He has a priceless ability to identify the targeted messaging that will appeal to media and consumers. We love working with him.”
~ Katie Bond, Publicist (Fiction), Thomas Nelson
“I was introduced to Rusty Shelton at a Harvard Writers Workshop for physicians. As an unknown writer, I was impressed by his presentation of practical suggestions I could implement immediately to expand my platform. I visited with him afterward his presentation, and I found him to be knowledgeable and personable.
“I followed several of the recommendations he’d made during his presentation. This resulted in an interview which was posted on the Skype web site, and subsequently to an interview via Skype on “Good Morning America” and a near miss on the “Oprah Winfrey Show.” In preparation for those appearances, I spent a day with Rusty in media training. This was extremely helpful in my relationships with the media. I learned how to prepare for these interviews and gained confidence in my ability to handle these them successfully.
Rusty understands the publishing industry, and his warmth and charm help link those of us who write to the people who publish and sell what we write.”
~ Loren A Olson, M.D.
“It is rare to find a person who consistently delivers well beyond what is promised. Rusty Shelton more than meets that criteria. The personal interest he took as my book publicist, including the design of my website, was nothing short of phenomenal. Needless to say he will manage all my future campaigns.”
~ Dale Garland, Author of LETTERS FROM SWEETWATER
Rusty Shelton’s strategic counsel and website design have taken my brand to the next level. He is a unique talent in that he effortlessly weaves cutting edge technology, next generation social media strategy as well as more traditional media approaches that allow me to more effectively engage my readers and the media leading to a win-win result. In addition to his cutting edge knowledge and understanding of social media in all its forms, Rusty’s value added is that he approaches all relationships with integrity and passion. I look forward to Rusty continuing to play an integral role on my team for years to come.
~Kurt Senske, Author, The Calling: Live a Life of Significance; CEO, Lutheran Social Services of the South; Chairman, Thrivent Financial.
“I really enjoyed working with Shelton Interactive to develop both a dynamic website and an overall social media strategy. In addition to the tier one work they provided, they communicated every step of the way and treated me much more like a partner than a client. I highly recommend them to authors who are serious about building out a smart digital strategy.”
~ Tom McQueen, author of Letters to Ethan
Rusty Shelton and his team were a pleasure to work with on the development and launch of my new website www.letahamilton.com. As someone who does not have a lot of technical “know-how,” I needed to work with a company I could trust. With great integrity, Rusty delivered a product of which I am very proud.
~Leta Hamilton, author of The Way of the Toddler
Rusty is a friendly, knowledgeable, enthusiastic social media coach who is interested in and supportive of our work and success. The interactive, collaborative sessions we had with him were enjoyable as well as productive. Rusty has many innovative ideas and is energetic and encouraging in his approach. He responded quickly when we needed information. We highly recommend his services.
~Donna Dunning, author of 10 Career Essentials: Putting Your Personality Type to Work